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商品編號： 9-703-417 出版日期： 2002/09/09 作者姓名： Meyer, Richard F.;Rukstad, Michael G.;Coughlan, Peter J.;Jansen, Stephan A. 商品類別： Other 商品規格： 28p 再版日期： 2005/12/01 地域： 產業： Automotive industry 個案年度： 1995 - 2001
商品敘述：
Describes the background, process, and aftermath of the merger between Daimler-Benz of Germany and Chrysler Corp. of America. Describes the economic structure and trends of the world automobile industry at the turn of the century as well as the individual histories and strategies of the two firms. Further describes the process and key issues in the merger negotiations. Lastly, an extensive description of the post-merger integration plan, approach, and implementation is provided, along with an explanation of the merger''s impact on the performance and strategy of the combined company.
涵蓋領域：
Negotiation strategies;Mergers and acquisitions;Cross-cultural business relations;Corporate strategy
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